When you prospect for new B2B leads, you are looking for new business opportunities. But what should you do if you do not have any idea about who to get in touch with? That would be a problem for your lead generation campaign.
When something like this happens, a lot of marketers always go for the easiest solution: find a provider of appointment setting prospects. Ideally, a business database provider will do the job, but if that is not ready available, then you can tap the following alternatives:
- Past customers – these are the people you have served before, have records of them, and may be interested in buying from you again. If they were happy with your service, then good for you. If not, then you have to work extra hard to mollify them.
- Referrals – these are potential sales leads that your current customers have a connection with and suggested to do business with you. Or, your current customers suggested these people for your telemarketing team to get in touch with.
- Networks – these are prospects that have a direct connection with you, either through industry events, forums, or social media networking. This requires for you to be in regular contact with them, and that you have enough proof that they might be interested in your product or service.
- Web visitors – this one is totally online, where interested prospects visit your website and leave their contact info in the appropriate page. You have to make sure that your website is presentable, user-friendly, as well as enticing enough for potential sales leads.
- Calling lists – these are lists that you purchase from a reputable agency. Ideally, these will contain the contact information of business executives in the industry you wish to enter.
Try using two or three of these sources to round out your list of potential sales leads. These are very helpful for your marketing efforts.
