The first thing to know about lead generation is that every lead generation strategy is different from the last one. One cannot simply get into lead generation and think of it as a cookie-cutter solution. More importantly, our strategies have to get updated every year to keep up with current lead generation trends as well as having them fit with the specific industries we’re operating in.
This is especially true if you’re operating in a niche B2B industry. There are numerous nuances that you have to pay attention to in order to have your lead generation strategy tailored specifically to the audience you’re reaching out to.
We are going to give you a rundown of all the things to include as you build your strategy.
Top-notch Content
Any lead generation strategy is incomplete without high-quality content. When we talk about top-notch content, we don’t just mean pretty illustrations. Though good visuals are undeniably important too, what’s even more crucial is that the content you’re sending out is educational and beneficial to your audience first and foremost.
Your audience will usually consume three to five related content before they reach out to a salesperson. Make sure your team that’s assigned to making your content that they stay consistent in putting out content because a big chunk of your prospect’s decision-making process relies on it.
Get Into Webinars
More than ever, webinars have been the most popular and effective way to hold seminars and conventions nowadays. It doesn’t limit any of your audiences to attend no matter which corner of the globe they’re in as long as they have an internet connection.
Webinars are a great avenue to make new connections and build relationships with your audience – and we know how important that is. Prospects who are nurtured even post-webinar are more likely to convert into leads and long-term partners.
Social Media Interaction
Don’t neglect your social media platforms. They deserve attention and love as much as your website does. Your social media sites are where you can interact with your audience on a more personal level and get to know them more. Integrate hashtags to find and connect with like-minded people on the platform and engage in interesting conversations with them. In addition, by hanging out where they hang out, you will ultimately also find out what their interests and pain points are.
It’s important that your audience is able to put a face to your brand rather than just automated messages and data.
Landing Pages and CTAs Maximized
Be cautious not to overload your audience with information and offerings the moment they get redirected to your landing page. The best way you can navigate through this is by having a goal and purpose for each landing page and pair with a clear messaging in your CTA. You want to be able to convert your visitors to sales leads and in order to achieve that, your landing pages should be convincing rather than confusing.
Step-up with Video Marketing
Your content isn’t limited to just blog posts and infographics. Elevate your video marketing as they are another great way to reach your audience and present them with educational materials about your brand, products, and services. Aside from videos specific to your products/services, tackle various other topics that touch on issues that are relevant to your prospects might are facing. Address these issues and offer solutions in your videos. This will not only attract your prospects to click on your videos, but they will also feel seen by your company and develop a sense of trust towards your brand.
Account-based Marketing
The first step to constructing a solid ABM strategy is to define your ideal client and what’s important to them. Your approach has to be even more specific when you’re targeting a niche audience. In order to gain more qualified high-value leads, you will have to follow the key components of how to put together an effective ABM strategy which should look like this:
- Understand your target audience. Find out who the primary influencers and main decision-makers are.
- Since you’re marketing to a niche audience, make your content personalized so as to build trust between you and your prospect so that they are left with a unique and unforgettable experience with you.
- Spend a lot of time building relationships that convert into sales and maintain a partnership.
- Marketing and Sales should be aligned so that both processes become more efficient and effective.
Conclusion
As the industry keeps evolving, we need to keep up and constantly try to adjust to these changes and nail our lead generation strategies in the most effective ways possible. Stay creative and innovative about your approaches to ensure that you stay on top of your competition.
Callbox has had years of experience in creating top lead generation strategies and campaigns. If you want to learn more, give us a ring and we’ll be more than happy to help you!
