A constant stream of leads is the answer to a company’s growth.
The first quarter of 2020 is an excellent time for your company to start on the right foot when it comes to lead generation.
Let’s take a look at eight hot new lead generation ideas as we usher in the first quarter of 2020.
- Video
- LinkedIn Marketing
- Warm up old leads
- Email Marketing
- Remarketing
- Influencer Marketing
- Repurpose and Update Old Content
- Automate
Video
What was once thought of as a way to nurture and sway B2C prospects has now been making waves even in B2B.
In the new decade, videos are the way to go.
Video is technically a type of long-form content that is easier to consume, and people can’t get enough of them.
You can make tutorial videos, explainer videos, hold webinar type videos, and even post your press releases in the form of videos. It makes for a great type of engaging content.
LinkedIn Marketing
LinkedIn is the social media platform of choice for professionals. It currently has more than 300 million active users making it the most widely used professional social network.
If you want to elevate your organization’s potential for lead generation, then you have to start thinking of using LinkedIn as a distribution channel.
The LinkedIn platform allows you to:
- Conduct outbound marketing
- Try social selling
- Connect with thousands of influencers.
The first quarter is an excellent time to start building better LinkedIn profiles and establishing authority on the platform. During this time, you could also begin reaching out to your connections to ask for referrals.
Start working on these referrals using social selling!
Warm Up Old Leads
The beginning of the year is a good time to start warming up old leads from the year before.
There are several ways to jumpstart cold leads. You could offer a special sale or discount, try to schedule a sales discovery call, or you could just simply check up on them and make them feel that you’re still around.
A lot of companies will also be entering their new fiscal year. This means prospects who were hampered by budgets may now consider your product again.
Email Campaigns
Email is still going to be robust and relevant this 2020.
As the year begins, it’s time to send your current customers your plans for the year and paint the vision that you have.
You can start with an update about the company in 2019 and how the organization intends to build on prior achievements. This email can also include special offers and discounts for subscription renewals at the beginning of the year.
Remarketing
Did you know that it costs more money to sell to new prospects than it takes to sell to sell to your clientele?
The first quarter is a good opportunity to offer special discounts on upsells and cross-sells to your current customers. You can bank on their previous experience with your product to bring them into the other offerings in your portfolio.
You can include some remarketing in your email campaigns this year, just make sure you take advantage of the customer personas you’ve already established to sell the right segment the right product.
Take Advantage of Influencers
Whether you are in B2B or B2C, influencers have made their mark, and harnessing their power should start being a mainstay of nay of your lead generation campaigns.
Start seeking influencers and thought leaders that can get behind your product as early as now. They provide a lot of social proof, and the authority that they have can just give your product the push it needs to stay one step ahead of the competition.
Repurpose and Update Old Content
Content creation can be taxing, but there are a lot of ways to generate new content without having to spend a lot of resources. As an organization kicks off the New Year, it’s probably fine time that old content is updated and repurposed.
Updating old content allows you to take advantage of popular pieces of content and give them a new twist. It could be as simple as updating a list of the “best products of 2019” to 2020. This takes a shorter time to deploy than creating something from scratch.
Great content is always good for inbound marketing, and the first quarter is a great time to release updates from last year’s content calendar.
Start Automating
Marketing automation is the future, and if your organization still hasn’t started automating a part of its process, you are missing out.
There are a lot of things you can automate from your lead nurturing methods to the various touchpoints in the company.
Marketing automation saves countless hours of manpower on menial tasks, it saves money, and it minimizes mistakes. It frees up time for your sales and marketing team to start getting creative.
It allows you to start running campaigns on autopilot.
The New Year is a chance for your company to take its lead generation to the next level. Take advantage of the latest trends in inbound and outbound marketing, and make sure you’re armed for growth with marketing automation.
