Callbox Old Blogs Blog

To some, human relationships are strictly utilitarian in that one member is bound to be useful to another. This best describes the B2B marketing arena, where the structure doesn’t follow a give-and-take scheme but adheres to a system of cooperation.

Which is the best marketing strategy for your business. Do inbound marketing is better than having a outbound marketing campaign?

For starters, consider these 5 tools proposed by Clément Delangue, chief marketing officer of online social business monitoring app Mention.

As a telemarketer, it is important to understand every person you come in contact with everyday. Salesperson or not, it is only through familiarity and insight that telemarketers are able to converse genuinely, probe effectively, discuss business efficiently and generate leads frequently. B2B telemarketers must make an effort to be “personally acquainted” with what their […]

Just because they’re a lead generation company doesn’t mean they are faultless when it comes to producing results.

As a manager, it is your job to ensure that everyone is doing well in their work, reaching their sales leads quotas and letting them get even better in their B2B appointment setting operations.

Sales runs on high-octane fuel that consists of intelligence and time. When you know who to call, when to call them, what to listen for and what to say, you close more deals. Marketing automation generates such highly qualified leads that you can identify them as ready for sales engagement — right now. Marketing automation […]

Here is the deal with B2B telemarketing: you simple lose too many employees in the course of many campaigns. Turn-over rates and work dissatisfaction can be high, which explains why only a handful of people would actually stay and keep looking for sales leads. This is a real headache for many managers, since getting employees […]

Have telemarketing management problems? Perhaps the following pointers would be a big help for you

There is nothing really wrong if you employ a telemarketing survey to check on your market. Just make sure you organize and manage one properly.

In the commerce of b2b outbound telemarketing and lead generation, talk is money. And conversations run the business.

This is a guest post from  Kate Webster Call center metrics can be a valuable tool for monitoring the effectiveness of your calling team. Both first call resolution (FCR) and average handle time (AHT) can provide your business with information about you call agents performance and the effectiveness of your calling methods. While both metrics […]