Callbox Content Marketing Blog

Take your content marketing strategy to the next level by optimising your content to not only bring in traffic and engagement but also to motivate a purchase.

Whether you’re writing for a specific software company, or doing a news writing, here are a few guidelines to capture the attention of your audience.

These Australian blogs are excellent in their own right, which makes sense to follow them on the dot. Read more.

If you need to write something but you’re bored and can’t think of anything, go ahead and give these tools a try.

It’s been around for centuries. An overwhelming 88% of all brands use it. Chances are, the maker of that laptop you’re reading this article from has used it to its advantage, too. A study showed 25% of marketing budgets are spent on it. That’s $1.8 million per company, on average. Financial institutions, retailers, toys, appliances, […]

Rachel Foster, an award-winning B2B copywriter who helps technology marketers create content that drives action, posted at OnlineMarketingInstitute.com the 5 types of B2B buyers that should be targeted for content.