![Big Tech Brand Reaps Rewards from Long term Partnership with Callbox [CASE STUDY]](https://www.callboxinc.com.au/wp-content/uploads/2019/02/CS_IT_Big-Tech-Brand-Reaps-Rewards-from-Long-term-Partnership-with-Callbox.jpg?x56238)
Big Tech Brand Reaps Rewards from Long-term Partnership with Callbox
Qualified Appointments
68
Confirmed Attendies
24
Positive Contacts
35
Industry
IT Products and Services
Location
Singapore
Headquarters
Singapore
Campaign Type
Appointment Setting, Event Marketing, Call-to-Invite
Target Location
Singapore
Target Industries
Manufacturing
Target Contacts
IT Manager, IT Director, CIO, CTO
The Client
The Client distributes and markets a diverse portfolio of IT, industrial, construction, automotive, digital media, and consumer products. The company operates in seven Southeast Asian countries and is headquartered in Singapore.
The Challenge
Marketing in complex-sale verticals, such as IT and manufacturing, carries a special set of challenges. The conversion funnel is usually longer and nonlinear, and the process requires connecting with multiple decision-makers. That’s on top of the relatively steep learning curve needed to understand and communicate what the product or service brings.
