![Australian Software Vendor Taps Callbox to Fast track Sales in Asia Pacific [CASE STUDY]](https://www.callboxinc.com.au/wp-content/uploads/2019/02/CS_SW_Australian-Software-Vendor-Taps-Callbox-to-Fast-track-Sales-in-Asia-Pacific.jpg?x56238)
Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific
Sales Qualified Leads
357
Closes
44
Industry
Software
Location
AU
Headquarters
AU
Campaign Type
Lead Generation, Appointment Setting
Target Location
AU, SG
Target Industries
Architects, Engineering, IT/Software, Professional Services, Government Audit & Certification Bodies
Target Contacts
IT Directors, CIOs, Managers, and C-level Executives
The Client
The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. Its clients include Ingram Micro, The University of Sydney, Accenture, CitiStreet, and Acumen Alliance.
The Challenge
The Client has excellent brand recognition in Australia, and its products have strong market potential. However, it had difficulty penetrating foreign markets which are often dominated by global competitors. The Client has not significantly invested in any marketing tactic aside from the irregular cold calling efforts by its inside sales staff, and its primary source of new clients was word of mouth.
