Callbox 2-Seat Program Helps CPM Software Firm Grow in ANZ and ASEAN
Sales Qualified Leads
50
Marketing Qualified Leads
43
Industry
Corporate Performance Management (CPM) and Financial Software
Location
Multi-national
Headquarters
Lucca, Italy
Campaign Type
Lead Generation, Appointment Setting
Target Location
ANZ, ASEAN
Target Industries
ANZ: Manufacturing, Healthcare, Government, Business Services ASEAN: Manufacturing, Financial Services, Business Services, Real Estate, Transport & Logistics, Construction
Target Contacts
CFOs, Finance Managers
The Client
The Client is a leading financial software company offering CPM and financial close solutions for large and mid-sized enterprises. They specialize in unified software for financial and operational planning, budgeting, forecasting, consolidation, regulatory reporting (including ESG), and disclosure management, supporting complex financial needs within a single platform tailored for the Office of the CFO.
The Challenge
The Client sought to expand in the Australia-New Zealand (ANZ) and ASEAN markets by increasing market reach, reactivating old leads, and building a quality enterprise database.
