Dara Lin

Let’s review some of the most important lead generation statistics in Australia and get ready to change your lead generation process.

In a bid to sell software solutions, IT managers resort to a myriad of effective techniques and instruments to market their products.

According to a report from State of Inbound 2017, social media can generate almost 100% more leads than other channels. Read more social media statistics..

lead generation are always esteemed in a way newbies will never achieve despite being impregnated with all the necessary textbook knowledge.That reason is wisdom – which can only be gained through experience. Lots of it.

Why is it that many marketers still think it’s an advantage to have behavioral targeting as part of their marketing strategy despite its potential pitfall?

Here are the best practices in carrying out an appointment setting campaign.

Here are 5 retargeting tactics from drip email to lead generation according to David Kirkpatrick, Senior Reporter at MarketingSherpa.com

Evaluate your lead generation campaign using the following three basic criteria of effective social media marketing.

As a telemarketer, it is important to understand every person you come in contact with everyday. Salesperson or not, it is only through familiarity and insight that telemarketers are able to converse genuinely, probe effectively, discuss business efficiently and generate leads frequently. B2B telemarketers must make an effort to be “personally acquainted” with what their […]

Negotiating can be tricky. If you haven’t done this before or is new to this, here’s how to do it like a pro.

If you are a small company conducting a b2b lead generation campaign to a large companies can be a real challenge. But that is just at the surface. If you can properly analyze what you need to do, then you will realize just what you should be doing to make it work.

However, regardless of your numbers, your lead generation campaign won’t be a success if you don’t know your metrics. Read more..