Dara Lin

Objections pop up anywhere in the sales process. We know they prevent deals from closing. But they also stop sales conversations from moving forward.

There are a lot of good reasons why companies choose to focus more on conversions rather than acquiring higher web traffic. Writing for Bizible, Chris…

The Client currently has an ongoing appointment setting project with Callbox. As part of its 2018 marketing goals, the Client wants to double down…

Here’s an 8-step software marketing guide to find customers, understand how to sell your software and make money for your business.

The Client sells its trademark high-performance ED software system to hospitals all over the United States and Canada. The browser-based application helps improve ED performance with a full suite of operational and management tools. It also provides interoperability with the hospital’s EMR and other healthcare information systems involved in the patient’s care. The company’s main […]

Like some prettyish cakes, the reaction button on Facebook is probably the most monitored by users, whether managing a personal account or running a…

Attention spans are getting shorter. One study claims it’s shorter than a goldfish’s. But this doesn’t mean people now have fishlike intelligence.

1 in 5 commercial emails sent never reaches the inbox. 6% end up in the spam folder 14% are blocked by ISPs entirely. For cold emails, inbox placement…

But that’s not all that technology can offer and the path of innovative and creative minds and hands does not stop here. Below are 2018 tech predictions…

There’s obviously a lot of reasons why companies slash marketing budgets (including tough economic times, shifting priorities, cost-cutting measures, and…

The Client’s main line of service helps companies successfully implement and maintain LED lighting projects. Its key differentiator is that it provides…

When your main goal is to achieve record sales numbers, you will have to become a productive member of the marketing team. But in order to become one…