Dara Lin

It’s clear that to engage recipients, you need the right mix of marketing and transactional emails. While these two types of emails serve different uses, combining both can boost marketing results through: More ways to connect with prospects and customers…

The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing (customers, buying process, channels, and message), as well as detailed checklists and actionable worksheets to put these concepts into action.

No doubt that if you ask people who would be the top 10 great technology influencers of all time they’d probably give a 10-1 list starting with Marissa Mayer (Yahoo), Tim Cook (Apple), Jeff Bezos (Amazon), Ginni Rometty (IBM), Sheryl Sandberg (COO,FB), Mark Zuckerberg (Founder, FB), Meg Whitman (HP), Larry Page & Sergey Brin (Google), […]

An Oxford study says there’s a 99% chance Study says AI will replace human telemarketers soon. But until AI learns how to build genuine rapport, sales calls will remain a person-to-person interaction. That’s because there are four building blocks of rapport that only we humans can do for now.

So as the title of this blog starts with “quick ways” then we won’t linger on thorough research and jotting down a trailing list of steps to “improve your email marketing strategy”, instead we’ll look into tactics that would maximize time and effort, all at very least.

The Client specializes in IT solutions for automotive dealerships designed to streamline sales, marketing, and customer support processes.

Latest ratings from three high-profile sources show that Callbox continues its steady streak of top-notch performance in a number of marketing service…

Since 1988, the Client has been providing custom decorative building materials throughout Southeast Asia and Australia. Its products include colored…

Like wingsuit flying, there are new and clever lead generation ideas this 2018 that marketing experts must try. Some of these tactics may be familiar to…

From communications devices to internet connectivity, the telecommunications industry plays a vital role for both the modern-day consumer and…

In this post, we’ll go over the important telemarketing performance metrics to keep track of under each category and find out how to make informed…

Objections pop up anywhere in the sales process. We know they prevent deals from closing. But they also stop sales conversations from moving forward.