Dara Lin

Let’s look at the types of marketing technologies that impact businesses in Australia the most, from building awareness to creating highly effective lead generation campaigns.

Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them.

One factor that may apparently affect quality leads acquisition is the sales and marketing person’s skill in profiling decision makers – the capability to get to know the prospect better and understand his buying behaviour by just the way he talks and respond in conversations.

Businesses know for a fact that clients are what keep revenues rolling on the regular. After all, the people who buy our products or hire our services are the reasons why we’re in business in the first place.

It is important for marketers in the B2B industry to make sure they get the right data to implement their lead generation and appointment setting strategies.

Uncover secrets behind how to increase sales call volume by tracking these four telemarketing metrics, using ideas detailed in this quick video lesson.

Workplace micro markets are fast becoming a more popular alternative to traditional office vending machines. Micro markets offer a healthier and more diverse selection of food, drinks, and snacks at companies where having a full-service cafeteria or kitchen isn’t an option. They provide businesses and employees better convenience, increased efficiency, and greater wellness benefits.

The ‘My Industry Insights’ tool combines information drawn from past campaigns and data pulled from Callbox’s proprietary marketing database to let site visitors accurately size up their target verticals.

Business events will no doubt continue to play a significant role in enabling companies to thrive in a highly volatile and competitive ecosystem. Trade shows, in particular, prove to be very effective along the lines of creating business linkages and building rock-solid brands.

The digital world never seizes to amaze us with constant technology innovations, but one needs to be competitive enough in order to stay in the curve and leverage on marketing opportunities.

As things go in the B2B industry right now, data remains to be a key ingredient in business. For sure, major players, as well as startups, will have to realize the value that data can provide to the bottom line. More than ever, businesses that want to compete for leads will have to come up with a data-driven marketing approach that will deliver the best results in lead generation.

Shortly before first contacting Callbox, the Client was in the middle of a key strategic refocus that aimed to expand the company’s footprint in the growing SME business travel segment. The Client had already developed specific packages and solutions tailored for small and medium-sized…