Dara Lin

Gain marketing traction for your startup by utilizing buyer personas and ideal customer profiles to target and engage the right people with the best revenue potential.

Here’s a roundup of the top 5 digital marketing news and events this past quarter.

Learn how to build an ideal marketing tech stack that will help your business thrive in the technology-driven landscape of the 21st century.

In this article, we look at some tips on how to create a winning value proposition that will help you land more clients and close large deals.

A lapsed lead is one of the reasons that may contribute to the failure of your lead generation efforts. How you manage these lapsed leads would either make or break a campaign’s results.

Practice proper and efficient marketing to sales leads handoff and start improving your conversions as we look at some best practices in lead management and qualification.

Start connecting and engaging with the c-suite as we take a look at some key pointers on how to improve your executive email sales pitch.

Improve survey response rates and get ideal results using our pointers on how to leverage different channels to conduct your B2B survey campaign.

Start hitting the sweet spot and get your prospects to say ‘yes’ by gaining a better understanding of the things to do and not to do when selling.

Learn how to construct effective lead-generating call-to-actions (CTAs) as we take a look at some of the basic principles behind making compelling sales instructions.

In this article, we’ll show you how you can get more leads for your renewable energy business as we take a look at some insights and actionable tips.

Overcome challenges with growth using the tips in this post and achieve revenue goals for your Sydney-based business in today’s ever-emerging digital world.