Struggling to book meetings with potential clients? You’re not alone. Many B2B businesses in 2025 still face the same hurdle: connecting with decision-makers and filling their sales pipeline with qualified appointments.
Luckily, there’s a smarter way to solve that. Partnering with a top B2B appointment-setting company can save you time, money, and stress while helping you generate high-quality leads and meetings.
We’ve compiled an updated list of the best appointment-setting companies in Australia to help you choose the right partner this 2025.
The 5 Best Appointment-Setting Companies in Australia (2025)
1. Callbox Australia – Best for Tailored Multichannel ABM Programs
About: Callbox is a global leader in B2B appointment setting and lead generation services. Their Multi-Touch, Multi-Channel strategy combines voice, email, social, chat, and events for maximum engagement.
Standout Feature: Uses Account-Based Marketing (ABM) and CRM tools to connect with high-value prospects in Australia and across APAC.
Industries: SaaS, IT, Healthcare, Financial Services, Manufacturing, Consulting
Services: Appointment Setting, Lead Generation, Telemarketing, Event Marketing
Why Callbox: If you’re looking for data-driven targeting, program personalization, and cross-border market reach, Callbox delivers consistent, high-quality results.
2. Callforce – Best for BPO and Customer Support
About: Callforce offers outsourced appointment setting, call center services, and technical support.
Industries: Telecom, Finance, Logistics, EdTech
Approach: Focuses on traditional channels like phone, email, and chat to handle inbound and outbound programs.
3. Book Meetings – Best for Face-to-Face Conversions
About: A Melbourne-based firm that combines phone and face-to-face outreach to set quality appointments.
Industries: Real Estate, Insurance, IT, Mortgage
Services: Lead Generation, Appointment Setting, Cold Calling
4. Lead Express – Best for Strategy and Customization
About: Specializes in strategic marketing and customized lead generation for both B2B and B2C.
Industries: IT, Business Services, Telecom
Approach: Integrates digital, mail, and executive-level phone outreach with custom-built CRM systems.
5. Forrest Marketing Group – Best for Full-Service Call Programs
About: It offers various B2B and B2C telemarketing and appointment-setting services.
Industries: SaaS, Healthcare, Finance, Real Estate
Program Style: Uses customized scripts, data-driven targeting, and program optimization.
Need an outsourced partner? Let’s help fill your calendar with qualified meetings.
What do you want to learn?
What is a B2B Appointment-Setting Service?
A B2B appointment-setting service connects you with qualified leads and schedules meetings so your sales team can focus on closing deals. These providers are equipped with trained specialists who understand how to communicate your value proposition and align it with your prospects’ needs.
Instead of cold calling blindly, they use targeted outreach, multi-channel programs, and data-backed insights to deliver warm, sales-ready leads straight to your calendar.
When Should You Hire an Appointment-Setting Service Provider?
Here are the signs you should outsource your appointment setting in 2025:
- Limited Resources: Your team lacks the bandwidth or expertise to run consistent outreach programs.
- Scaling Operations: You’re entering new markets or launching new products.
- Inconsistent Lead Flow: You want a steady pipeline without overloading your internal team.
- Efficiency Goals: You want to focus your team on closing, not chasing.
- High Growth Targets: You need a scalable strategy that aligns with aggressive sales KPIs.
Read about an IT Client’s success in gaining the best-fit customers with Callbox’s Appointment Setting Campaign.
How Much Does Appointment Setting Cost in 2025?
The cost of B2B appointment setting varies by provider and pricing model:
| Pricing Model | Description | Average Cost |
| Per Appointment | Pay per scheduled meeting | $15–$100/appointment |
| Hourly Rate | Pay per hour regardless of outcome | $25–$75/hour |
| Monthly Retainer | Subscription model with a set volume | $300–$500 for 100+ calls |
| Setup Fees | Covers strategy and scripting | $300–$500 |
| Lead List Fees | If using the provider’s database | $100–$1,000+ |
The right model depends on your goals—some businesses value volume, while others value quality and completion rate.
Curious about how much it costs to outsource your appointment-setting process? Get in touch with us for a customized quote that fits your business needs. Request Pricing.
How to Choose the Right Appointment Setting Partner
When evaluating providers, ask yourself:
- Are they industry-specific?
Look for providers with proven results in your vertical. - Do they use modern technology?
Ensure they use CRM, AI, ABM, and analytics to refine targeting. - Can they personalize messaging?
Avoid generic scripts. Your partner should tailor outreach to your ICP. - Is their process multichannel?
The best firms engage leads via email, phone, and LinkedIn. - Do they report results transparently?
You want clear metrics, feedback loops, and program optimization. - Are their terms flexible?
Watch out for long lock-ins or hidden fees.
Why Callbox is the Right Appointment-Setting Partner in 2025
With over 20 years of lead generation experience and a focus on APAC markets, Callbox is trusted by hundreds of B2B brands to build sales pipelines, especially in Australia’s competitive landscape.
We tailor each appointment-setting program using:
- Account-Based Marketing (ABM) strategies
- Multi-touch, multi-channel outreach
- CRM-powered targeting and AI-driven workflows
- Skilled agents trained to convert interest into conversations
Whether you need to expand in Australia or generate leads across Asia Pacific this 2025, Callbox’s appointment-setting solution is designed to grow with you.
Ready to book your next meeting with a high-quality lead? Let Callbox’s team handle your appointment setting, so you can focus on what matters most—closing deals. Contact us.
