Now that 2024 is just a few months away, the marketing world is split into two: those who are planning festive campaigns for Christmas and the New Year, and those who are like you: curious about what the future holds for marketing.
In this juncture of retrospection, we have seen 2023 as a remarkable year for marketers, starting with the buzz around ChatGPT and GoogleBARD, embracing the playful ‘barbie-core’ trend, and witnessing big brands undergoing major rebranding. It was a year filled with surprises, innovations, and opportunities.
Fast forward to today; it’s time to peer into the crystal ball and see what 2024 has in store. Let’s get started!
Immediate Gratification And Solutions with AI
Think about how you use social media. When scrolling through TikTok or Reels, if a video doesn’t grab your attention within the first few seconds, you quickly swipe away. It’s essentially speed dating for content. Social media’s fast-paced nature makes captivating content essential.
It’s very much alike with customers everywhere. They want quick answers, no matter what product they are buying or the service they are using. And if they don’t get a quick response, they might just go to another brand.
The mantra to win over your customer is quite simple: Quick and Now. Fortunately, AI chatbots and Virtual Assistants tick all the boxes. These AI helpers can talk to your customers right away, answering questions and helping them out any time of the day.
But why stop there? Taking a step further by creating your own AI app puts your brand directly at your customers’ fingertips. This might sound like a big step, but it can make your brand stand out by boosting brand visibility and engagement.
Even so, before taking the plunge, it’s crucial to understand the value and potential impact of your AI app idea. You can also consider reading this information blog on DreamWalk Apps to learn more about the app idea, its worth, and its execution. Regardless, this understanding can help align your app with the business idea and help provide the immediate gratification they seek.
Related: Trends in Lead Generation Channels: A Cross-Continental Perspective
The Era of Hyper-Personalization
Currently, many brands have something super valuable that they’re not using enough – customer data. This isn’t just numbers and emails; it’s the secret to understanding what each customer likes and wants.
Think about it: when you know what your customers are into, you can create marketing campaigns that make their experience with your brand way more personal. It’ll ensure that your messages are not just read or heard, but also felt.
The good news is that this isn’t a distant dream anymore. Rather, it’s the unfolding reality of 2024. Big data and smart computer programs (like machine learning algorithms) are improving daily. They’re changing the game, making it easier to figure out what each person wants to see and hear from your brand.
These technologies can help brands tap into every single customer data available to make each person’s experience unique. It’s like each customer gets a VIP pass to a show made just for them. Perhaps we can even say that this isn’t just a trend; instead, it is a new way to win at marketing.
Embracing Sustainability and Ethical Practices
As we step into the new year ahead, sustainability and ethical practices are at the forefront of consumer consciousness. These have become more than just buzzwords—they’re essential strategies for brands looking to make a real impact. That’s why we’ll witness businesses adding these values to their core business models and marketing strategies.
This shift is not just about ‘going green’ or adding a sustainability label to products. It’s about a holistic approach to doing business that considers the long-term impact on the planet and society. Companies are now prioritizing areas like eco-friendly packaging, supply chain transparency, and fair trade practices, showing a commitment to not just profit but people and the planet as well.
Moreover, ethical marketing is rising to prominence. This involves being truthful in advertising, respecting customer privacy, and avoiding manipulative tactics. It’s about building trust and credibility with consumers who are more informed and discerning than ever before.
Perhaps, we can predict that sustainability and ethical practices will be the key drivers of business success and customer engagement.
Related: Why Keeping Customer Relationships for Your Business is Essential
Immersive Marketing Experiences with VR and AR
One significant change you will likely see is the use of Virtual Reality (VR) and Augmented Reality (AR). If you haven’t heard about these buzzwords, they are about using special glasses or apps to make it feel like you’re in another world or adding cool, digital stuff to the real world.
Still confused? Think about Pokemon Go, where you catch cartoon creatures in real places using your phone. That’s a fun example of Augmented Reality. Now, imagine trying on glasses or seeing how a new sofa looks in your living room without having to leave your house. That’s how marketing is embracing VR and AR.
These are great for businesses because they make shopping fun and different. They help customers feel like they’re actually at the moment with the product. It’s not just looking at a picture or a video; it’s like trying it out for real. This can make customers remember the product and the brand more.
Plus, when businesses use VR and AR, they learn more about what their customers like and don’t like. They can see which part of the virtual store you spend the most time in or which products you look at the most. This helps them make better ads and products in the future.
In 2024, as it gets easier and cheaper to use VR and AR, we can expect to see more and more businesses using them. The trick for them will be to use these tools in a way that helps or interests their customers, not just as something new and flashy.
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That’s A Wrap!
2024 is going to be an exciting year for marketing and advertising. It’ll be about being smart with technology and creative in how they communicate with you. So, get ready for a year full of surprises, new experiences, and cool new ways to connect with the brands and products you love!
