Client Success Story
Integrated Campaign for UK's Leading Workflow Automation Solution [CASE STUDY]

Integrated Campaign for UK’s Leading Workflow Automation Solution

Sales Leads
22
Mqls
505
Registrants
87
Industry
Software (Enterprise Workflow Application and Automation Solutions
Location
London, UK
Headquarters
London, UK
Campaign Type
Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite
Target Location
London, UK
Target Industries
Any
Target Contacts
CEOs, CIOs, CFOs, and Finance, Operations Managers, IT Managers, ICT, HOD ITs, IT Directors

The Client

The Client is a leading provider of enterprise workflow applications software and automation solutions that help increase efficiency and simplify business processes through process-driven applications. Based in London, UK, the Client serves a stable of more than 1500 corporate clients in 40 countries, with over 1 million users worldwide.

The Challenge

The Client was seeking to drive attendees to its Microsoft SharePoint Seminar in London. Its immediate goal was to produce high quality sign-ups. However, the overall objective was to generate and deliver to its inside sales team sales resources that are fully-qualified and with near-term requirement for the products it offers. The Client had no experience in outsourcing its marketing function, and the result of this campaign would determine whether or not it would consider similar projects in the future.

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