![Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution [CASE STUDY]](https://www.callboxinc.com.au/wp-content/uploads/2019/02/CS_SW_Giant-Software-Company-Finds-Callbox-at-the-End-of-Quest-for-Sustainable-Marketing-Solution.jpg?x56238)
Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution
Sales Appointments
357
Sales Per Month
2.5
Positive Contacts
20K+
Industry
Software (Practice Management, Tracking Software)
Location
Australia
Headquarters
Sydney, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia (Sydney, Melbourne, Queensland); New Zealand, Brunei, India
Target Industries
Any (100M+ Annual Revenue)
Target Contacts
IT Directors, CIOs, CTOs, IT Managers
The Client
The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. Its clients include Ingram Micro, The University of Sydney, Accenture, CitiStreet, and Acumen Alliance.
The Challenge
The Client has excellent brand recognition in Australia and its products have strong market potential. However, it had difficulty penetrating foreign markets often dominated by large global competitors. The Client did not invest significantly in marketing aside from the irregular cold calling efforts by its sales staff. The primary source of new clients was word of mouth.
