Prospecting, email marketing, radio and tv ads – regardless what marketing strategy you include, many financial companies are still having a hard time generating qualified leads in this modern world of marketing.
For a business owner who offers financial service, is it really a smart idea to pay for lead generation? Is it the only option to increase sales and have higher ROI?
What can lead generation do for your business?
Lead generation is a way of reaching out to your potential customers, nurture them and walk them through every stage of their buying journey.
But why buy leads instead of generating them in-house?
As a sales manager, we want to have high-quality, sales -ready leads. However, finding new customers is time-consuming but it is important for your business. One way to fill your sales pipeline quickly is to buy leads.
According to a blog post from Internal Results, 53% of B2B marketers spend more than half of their marketing budget on lead generation. However, only 25% or less of their marketing leads contributes to the overall revenue of the company.
So if you are a financial company who is struggling to find new clients for your business, here are 5 reasons why you should leave your lead generation to the experts.
B2B lead generation companies can;
- Profile your target audience
- Increased lead volume for your sales team to follow up and nurture.
- Deliver high-quality leads
- Provide tools that can measure and analyze results.
- Give you peace of mind that the people who will represent your company are professional and has sales experience who can discuss your services well with your prospects.
For a financial service company, lead generation can help grow your business. However, there are some factors that need to be considered before investing in a lead generation campaign.
You are paying for leads or service. Not for customers.
Lead generation company only provide an opportunity for you to sell your service to potential prospects. It is still the customer’s decision to choose you and it will depend on how you communicate with them and gain their trust.
You must learn to be patient to nurture every lead
Prospects nowadays are wiser. They don’t just buy from you after hearing about what you can offer. You must learn to nurture them and walk them through every stage of their buying journey.
Follow up at the right time
Many contractors call their leads upon receiving it. Often times, they get frustrated because the leads are not converting. Respect comes before trust. You must learn to value your prospect’s time.
For example, you have a lead but the appointment is after 2 weeks, don’t call the prospect immediately. Instead, wait for the scheduled date of the appointment to contact the prospect.
So, is it necessary to invest in lead generation companies? The answer lies in you. You might be surprised as to what the benefits of buying a lead can do for your business.
