Australia is one of the biggest economies around the world and Information Technology (IT) is one of the contributors when it comes to the Service industry.
As an IT company, there are a lot of challenges especially when it comes to sales. These challenges such as rapid and constant change in technology, cash flow because of stretching out of resources to meet the demands in the market.
So how can we overcome these challenges and eventually increase our company’s sales? Here are 5 tips to help boost your IT appointments for the entire 2017.
#1: Embrace Design and Improve Continuously
IT companies offer different solutions and services. Create products which have demands. Because technology changes so quickly, always continue to diversify your product range in order to compete in the market. If a product or a solution is already available in the market, add new features that will make your product more attractive. Find out what your customers need and think of a better way to satisfy them. Always aim for a better quality product.
Related: IT and Software: Mastering Product Knowledge Before your First Sales Pitch
#2: Hire Qualified People and Set up a Good Production Team
Whether you outsourced a lead generation company or have your own sales team to represent your company and help you with your sales, hiring a qualified sales professional is crucial because the success of your company depends on it.
So what should you look for when hiring a sales professional or company?
According to National Association of Sales Professionals, consider the following factors when looking for the best sales professional.
- The right fit
- A true professional
- Passion
Some IT companies try to diversify when it comes to sales. They even consider outsourcing a lead generation company even if they have their own sales team. Why? Having different sources for your leads means more sales for your business. Here’s what to consider when looking for a lead generation company from a post from Articles Factory.
- Reputation
- Method
- The Staff
- Clientele
Here are 3 Reasons Why Outsourcing Is Good For Any Australian Company
#3: Reach out, Know and Listen to your Prospects
Advertising is not enough to get sales. Although, it is one way of letting the people aware of your product and services, reaching out to buyers through multi channel marketing will help you know where they are and what their needs are.
Reaching out through social media, email, voice, mobile and web will help you know how your prospect behave and interact with them more. Knowing what they want, why they want to use it and how it’ll make their life easier helps you understand them better which will help you generate more sales.
Related: Is Technical Jargon Necessary in Communicating with IT Leads?
#4: Use Social Media to your Advantage – Provide Quality Content
Nowadays, a lot of people use social media such as Facebook and Instagram when planning on buying something. That is why more and more marketers use this to promote their products and create customer awareness.
However, other social media platform such as Twitter must not be used to promote a product or service. Instead, you can use it to provide interesting information to your followers by interacting with them. And in order to provide information, marketers must create good quality content for their target audience addressing their IT needs.
Here’s a great way to turn your social followers into qualified leads!
#5: Measure Results
You won’t have any idea which part of your sales effort needs to improve if you don’t know which one works and which ones aren’t. Check on your click-through-rates and conversion rates to identify what content and strategies are more effective. Every company needs to check on their data such as click-through-rates and conversion rates to identify and separate what contents and strategies are more effective.
For every salesperson, appointments come and go but opportunities are everywhere if you know where to look for it. Apply these tips to help increase the number of your appointments throughout the year.
